A detailed analysis of 50 iconic designs.

This book demonstrates the vast and all-encompassing remit of design from Post-It-Notes to the classic Chanel suit. Within its pages acknowledged design classics jostle with other designs that have such a ubiquity we often forget just how iconic they really are. -- Charlotte Fiell, Design Historian & Author, UK Do you enjoy riding tuk-tuks in South Asia (Italian design, in fact), secretly enjoy visiting Macdonalds, or spend most of your time on Facebook? What got you hooked? In this book fifty icons of modern design are unpacked for you in a thoroughly imaginative manner, cutting across class, age, regional and temporal boundaries. A must for all students and lovers of design alike. -- Peter McNeil, University of Technology Sydney, Australia

Grace Lees-Maffei is Reader in Design History in the School of Creative Arts at the University of Hertfordshire, UK and is co-editor of The Design History Reader (Bloomsbury 2010) and Made in Italy (Bloomsbury 2013). She is also the editor of Writing Design (Bloomsbury 2011) and Design at Home (2013).

List of Illustrations Acknowledgements Introduction: Interrogating Iconic Design, Grace Lees-Maffei PART ONE: HOT IN THE CITY Part Introduction 1. Eiffel Tower, France (Gustave Eiffel, 1889), Claire Jones, post doctoral research fellow on the AHRC-funded project Displaying Victorian Sculpture, UK 2. Ford Model T, USA (Henry Ford, 1908), Paul Hazell, University of Worcester, UK 3. London Underground Diagram, UK (1931), Christoph Lueder, ETH Z rich, Canterbury School of Architecture and Kingston University, UK 4. Tuk-Tuk, Italy/Thailand (Corradino D'Ascanio, 1948-), Thomas Brandt, Norwegian University of Science and Technology, Norway 5. Sydney Opera House, Australia (J rn Utzon, Denmark, 1957-73), D.J. Huppatz, Swinburne University of Technology, Australia 6. McDonald's Golden Arches Logo, USA (Jim Schindler, 1962), D.J. Huppatz, Swinburne University of Technology, Australia 7. Mobility Scooter, USA (Allen R. Thieme, 1968), Nicolas P. Maffei, Norwich University College of the Arts, UK 8. Concorde, France/UK (Pierre Satre/Sir Archibald Russell, Aerospatiale/BAe, 1969), Amy Foster, University of Central Florida, USA 9. The London Eye, UK (Marks Barfield Architects, 1999), Jilly Traganou, Parsons The New School for Design, USA and Grace Vetrocq Tuttle, communication design specialist, USA 10. The Palm Islands, Dubai, UAE (Nakheel Properties, 2001-), Dolly J rgensen, Ume University, Sweden PART TWO: PAGE TURNERS AND SCREEN SIRENS Part Introduction 11. Isotype, Austria (Marie Reidemeister, Otto Neurath, Gerd Arntz, 1925-1934), Ellen Lupton, Maryland Institute College of Art, USA 12. Metropolis, Germany (Fritz Lang, 1927), Nathaniel Robert Walker, Ph.D. student at Brown University, USA 13. Penguin Books, UK (Allen Lane, 1935 and Jan Tschichold, 1947-9), Paul Shaw, Parsons School of Design, USA 14. Helvetica, Switzerland (Max Miedinger and Eduard Hoffman, 1957), Kerry William Purcel, lThe University of Hertfordshire, UK 15. Sgt. Pepper's Lonely Hearts Club Band cover, UK (Peter Blake and Jann Haworth, 1967), Alice Twemlow, School of Visual Arts, USA 16. Graphical User Interface (GUI), USA (Apple, 1984), Paul Atkinson, Sheffield Hallam University, UK 17. Benetton Advertising Campaigns, Italy (Oliviero Toscani, 1986-), Celia Lury, University of Warwick, UK 18. Ray Gun, USA (David Carson, 1992-1995), Julia Moszkowicz, Southampton Solent University, UK 19. Ebay.com, USA (Pierre Omidyar, 1995), Ida Engholm, The Royal Danish Academy of Fine Arts, Denmark 20. Facebook, USA (Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes, 2003), Alison Gazzard, University of Hertfordshire, UK PART THREE: GENIUS AT WORK Part Introduction 21. Paper Clip, USA (Samuel B. Fay, 1867), Joe Moran, Liverpool John Moores University, UK 22. Wooton Desk, USA (William S. Wooton, 1874), Kenneth L. Ames, Bard Graduate Center, USA 23. Incandescent Light Bulb, USA (Thomas Edison, 1880), Carroll Pursell, Australian National University, Australia 24. Streamlined Pencil Sharpener, USA (Raymond Loewy, 1933), Nicolas P. Maffei, Norwich University College of the Arts, UK 25. Bic Cristal Pen, France (Soci t PPA, 1950), Susan Lambert, Victoria and Albert Museum, UK 26. Polypropylene Chair, UK (Robin Day, 1960-63), Susan Lambert, Victoria and Albert Museum, UK 27. Valentine Typewriter, Italy (Ettore Sottsass Jr. and Perry A. King for C. Olivetti S.p.A., 1969), Penny Sparke, Kingston University, UK 28. Rubik's Cube, Hungary (Erno Rubik, 1974), Kjetil Fallan, University of Oslo, Norway 29. Post-it Note, USA, 1980 (Spencer Silver and Arthur Fry for 3M), Alice Twemlow, School of Visual Arts, USA 30. Apple iMac G3, USA (Jonathan Ive for Apple, 1998), Paul Atkinson, Sheffield Hallam University, UK PART FOUR: HOME RULES Part Introduction 31. Portland Vase, UK (Josiah Wedgwood, 1789), Glenn Adamson, Victoria and Albert Museum, UK 32. Heinz 57 Varieties (Henry J. Heinz & L. Clarence Noble, 1869), Michael Golec, The School of the Art Institute of Chicago, USA 33. 'Strawberry Thief', UK (William Morris, 1883), Emma Ferry, Nottingham Trent University, UK 34. Frankfurt Kitchen, Germany (Grete Lihotzky, 1926), Finn Arne J rgensen, Ume University, Sweden 35. Clubsessel 'B3' 'Wassily' Chair, Germany (Marcel Breuer, 1927), Clive Edwards, Loughborough University, UK 36. Princess Telephone, USA (Henry Dreyfuss for Bell Telephone, 1959), Lasse Brunnstr m, University of Gothenburg, Sweden 37. LEGO, Denmark (Ole Kirk Christiansen, 1958), Kjetil Fallan, University of Oslo, Norway 38. Barbie, USA (Ruth Handler/Mattel, 1959), Juliette Peers, RMIT University, Australia 39. Juicy Salif Lemon Squeezer, Italy/France (Philippe Starck, 1990), Grace Lees-Maffei, University of Hertfordshire, UK 40. Dyson DC01 Vacuum Cleaner, UK (James Dyson, 1993), Louise Crewe, University of Nottingham, UK PART FIVE: PERSONAL EFFECTS Part Introduction 41. Chopsticks, China (c. 3,000 BC), Yunah Lee, University of Brighton, UK 42. Zori and Flip-flop Sandal, Japan/World (n.d.), Martha Chaiklin, University of Pittsburgh, USA 43. Levi's Jeans, USA (Jacob Davis and Levi Strauss & Co., 1873), Christopher Breward, University of Edinburgh, UK 44. Swiss Army Knife, Switzerland (Karl Elsener, Victorinox, 1891), Catharine Rossi, Kingston University, UK 45. Brownie Camera, USA (Eastman Kodak, 1900), Marc Olivier, Brigham Young University, USA 46. Chanel Suit, France (Coco Chanel, c. 1913), Hazel Clark, Parsons the New School for Design, USA 47. Coca-Cola Bottle, USA (Earl R. Dean, 1915), Finn Arne J rgensen, Ume University, Sweden 48. Hello Kitty, Japan (Yuko Shimizu for Sanrio, 1974), Brian J. McVeigh, University of Arizona, USA 49. Sony Walkman, Japan (Nobutoshi Kihara, 1978), Juliette Kristensen, Kingston University, UK 50. Wind-Up Radio, UK/South Africa (Trevor Baylis, 1992), Gabriele Oropallo, University of Oslo, Norway Notes Contributors Select Bibliography Index