Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories

Author: Richard Myers, Simon Goode, Nick Darke

Stock information

General Fields

Price : 47.99 AUD
ISBN : 9781782436584
Publisher : Michael O'Mara Books, Limited
Imprint : Michael O'Mara Books, Limited
Contained items :
Weight (g) : 0.703068
Publication date : February 2017
Dimensions : 231mm X 153mm
Produced in : United Kingdom
RRP : 47.99
Availability date : February 2017
Out of print date :
Agency :
Product Type : books

Special Fields

color :
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Author : Richard Myers, Simon Goode, Nick Darke
Series :
Bind : Hardback
Edition :
Illustrator :
Language : English
Dewey classification : 338.7616591
Library of Con LOCSH :
Pages : 208
BIC subject :
Illustrations : Colour photographs, illustrations and advertisements
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9781782436584

Description

Name the first advertising agency that comes into your head. Exactly. The story of Saatchi & Saatchi told as it has never been told before: by the people who were really there. Chutzpah & Chutzpah tells the story of the extraordinary success of this famous - and sometimes infamous - advertising agency. The company's motto is 'nothing is impossible', and for the maverick and fearless Saatchi brothers, whose personalities and ambition shaped the company, chutzpah powered them on to commercial success. With a title that captures the essence of the company's approach to business, this book provides an invaluable insight into a remarkable success story and an unorthodox business.

Promotion info

The story of Saatchi & Saatchi as it has never been told before: as a multiple eyewitness account - by the people who were really there.

Author description

Simon Goode, Richard Myers and Nick Darke are retired directors of Saatchi & Saatchi. Between them, they clocked up around 100 years with the company.

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