Author(s): Richard Myers, Simon Goode, Nick Darke
Name the first advertising agency that comes into your head. Exactly. The story of Saatchi & Saatchi told as it has never been told before: by the people who were really there. Chutzpah & Chutzpah tells the story of the extraordinary success of this famous - and sometimes infamous - advertising agency. The company's motto is 'nothing is impossible', and for the maverick and fearless Saatchi brothers, whose personalities and ambition shaped the company, chutzpah powered them on to commercial success. With a title that captures the essence of the company's approach to business, this book provides an invaluable insight into a remarkable success story and an unorthodox business.
The story of Saatchi & Saatchi as it has never been told before: as a multiple eyewitness account - by the people who were really there.
Simon Goode, Richard Myers and Nick Darke are retired directors of Saatchi & Saatchi. Between them, they clocked up around 100 years with the company.